Must - Follow Trends for the Hotel Industry 2022
The hospitality industry is constantly evolving, requiring hoteliers to keep up with the latest trends. This becomes essential to ensure sustained growth. Here are some of the latest trends that we think you should consider:
1. Growing demand for boutique hotels
There is an increasing demand for boutique hotels, which offer a more personalised and intimate experience. This trend is being driven by millennials, who are looking for unique experiences that
cannot be found at large chain hotels. Bear this in mind because this category will drive volumes and add to your margins. Think about unique offerings that differentiate you from the next hotel.
2. Use of technology
Technology is playing an increasingly important role in the hotel industry, from online booking platforms to mobile apps. Guests are now expecting a seamless and convenient experience, which can only be provided by hotels that are using the latest technology. Not only is more than 80% bookings being done via mobile devices and apps, your guests are quick to vocalise their opinions on social media platforms too. Use technology to make the entire process from check-in to check-out easy. Then receiving a favourable mention on your social platforms will become a norm.
3. Guest assistance 24×7
We live in a world where day, night and timezones blend seamlessly – especially for the business traveller. Offering 24×7 access to your facilities or staff would definitely stand you apart from the crowd. Invest in a good Guest experience Platform that makes your guest comfortable and catered to, irrespective of time of day.
In addition to answering general questions, your platform could be used to upsell services, such as room upgrades, spa treatments, restaurant reservations and more. Need we say that this is a great way to boost your RevPar?
4. Virtual Reality Tours
With the help of virtual reality (VR), potential guests can now take a tour of your hotel before they even book a room. This allows them to get a better idea of what your property has to offer. This is a
great way to stand out from the competition. In fact, according to a recent study, 74% travellers are more likely to book a hotel that offers a VR tour.
If you’re not sure how to get started with VR, you can work with a company that specialises in creating VR content. They will be able to help you create an immersive experience that potential
guests will remember long after they take off their VR headset.
5. Personalised Packages
In today’s competitive market, it’s more important than ever to personalise the guest experience. By taking into account each guest’s individual needs and interests, you can create unique packages that will appeal to them specifically. Making your guests feel valued is bound to increase the chances of re-booking. In fact, according to one study, 82% of travelers are more likely to book a hotel that offers personalised experiences.
Invest in a good guest experience platform that can use AI to capture preferences and trends. This will help you create personalised packages. You could also use data from past bookings to get an idea of what kind of packages your guests are most likely to book.
6. Sustainable Practices
More and more travellers are becoming conscious of the impact their travel could have on the environment. According to a recent study, 68% of travellers say that sustainability is a major factor in their decision-making process when booking a hotel. So shouting out about your green credentials definitely gets a thumbs up from us!
These days it is quite easy to adopt environment friendly measures. Having an ‘Green’ policy, using recycled materials, Planet friendly soaps and shampoo dispensers etc. By doing so, you not only
appeal to eco-conscious travelers but also make a positive impact on the environment.
7. Local Experiences
When travelling, it is a given that guests want to immerse themselves in the local culture. Offering this on their own devices via an easy to use Guest experience App would be an easy way to achieve this. Again, having a customised app could help you cross sell and upsell, adding to your revenues while making the guest experience a memorable one!
Guests are now looking for more than just a room when they stay at a hotel; they expect a range of facilities and experience options within the property. Very often in-house facilities are not promoted and consequently overlooked by guests. Pushing offer notifications onto your Guest experience app would ensure that the in-house salon is used much more!
9. Artificial intelligence
Artificial intelligence is also starting to be used more frequently in the hospitality industry. The Hospitality Industry is increasingly using AI to understand preferences and trends in order to provide
a better and more personalised experience. Choose a platform that has an AI-ML engine and provides you with a set of analytical reports and dashboards.
Whether you run a single property or a chain, there is a way with which you can harness current technology to improve the experience your guests have during their stay at your property. EZStay™ your go-to platform to use to provide the ultimate, contactless, guest -experience. Everything we’ve mentioned above (and more) can be easily configured on our platform. Available on the cloud and on a subscription model, value for your money and sustained growth is guaranteed!
Contact us to book your FREE demo on firstname.lastname@example.org.